During our discovery we shadowed, distributed questionnaires, interviews, and discussion groups. The union of travel became a beacon in which many people I met would bond over, further validating my hypothesis.
Through filtering and grouping key insights surfaced. Through this consolidation I was able to define priority experiences which were later compared against market research.
Several apps such as 'Trip Adviser', 'Instagram', 'Facebook', and 'Atlas Obscura" enable users to document surface level details. However, none provide the utility to measure the rigor, grit, stamina, and difficulty or adventure travel.
We're inspired by travelers unable to recruit friends with similar physical abilities. Many travelers fear relying on others, however this wall is removed once a noval right of passage is overcome.
The lone wolf leads far from the beaten path, and enjoys solitude from others while pushing their limits constantly. This person defines specific goals in terms of distance, height, speed, and cost to all extremes.
This persona was heavily motivated by friends and has a stronger sense of dependency on their friends. They enjoy planning, preparing, and exploring in groups.
Always keen and up-to-date on friends. Enjoys following others through their shared experiences while living vicariously through them. This persona rarely dares to embark, but celebrate others.
"I enjoy telling my stories, however sometimes I'd prefer if could limit my secrets to other that can prove they're worthy of my secrets"
"I would love to be able to show others the shortcuts and hide outs that I find, but mapping and tracking apps don't work offline"
"I want to know how high I've climbed or how far I've hiked. Sometime when I'm out for a long time it's always a nice boost to see that I've hit a fitness goal"
