Fixing the landlord and renter relationship
            
            Co-Founder / Product / Operations / Strategy
        
        
    
    
    
	
    	
                                    
        
        
            
                
                
            	How might we
                
            	Empower constructive and transparent renting practices?
                
                
                Renting and landlording can be challenging, but it doesn’t have to be, at Fiixed we took a human approach to improving this experience.
                
                
                
                Inspired by a personal experience
                
                
                "While renting in Palo Alto I become victim of predatory landlord who refused to return my deposit, unable to afford a lawsuit I absorbed the loss after learning there was no system that incentives ethical landlording at a local and tactical level. I then decided I would create a solution to incentives ethical landlord and renting practices."
  
             
         
        
    
        
        
            
            
            Mapping product architecture
            User Flows - Permissions - Roles
         
    
        
    
        
            
            
            Ideation and Concepting
            Market Research - Sketching - Prototyping
         
    
            
            
        
               
            
                
                Our Approach
                Knowledge gathering and Grouping
                
                
                
                    
                        
                        1
                        It's not just me
                        After reaching out to several local ethical renter activist groups I learned this was an issue for thousands of others. While landlords are held to a variety of laws, many of which are 
                     
                 
                
                    
                        
                        2
                        Other tools
                        Our team explored several apps and local platforms such as renters.com, craigslist, zillow, padmapper, and more, but found venting quality landlords had not become standardized. 
                     
                 
             
                
            
                
                    
                        
                        3
                        What's the Law?
                        State laws vary state-to-state, however the "AZ Board of Realtors" had created a universal lease and best practices document which became the framework for defining a baseline rule book.  
                     
                 
                
                    
                        
                        4
                        Research
                        We interviews over 230+ renters and 40+ landlords from around the world. These insights later defined the value chain and target demographic we tailored our experience around. 
                     
                 
             
         
    
        
        
        
        
   
        
            
        
            
            Insightful Stats
            DISCOVERED THROUGH SURVEY RESEARCH
            Feedback from 250+ renters and landlords around the world
            
            
                
                    77%
                    
                    Of Renters and Landlords
                    Agree that request tracking would be useful
                 
             
            
                
                    71%
                    
                    Of Renters
                    Would pay more for a good landlord
                 
             
            
                
                    54%
                    
                    Of Renters
                    Said their landlord replies in 3+ days
                 
             
         
     
            
   
        
            
            
                    Interview Insights
                    We asked and we learned
                    
                        
                            
                            1
                            Task Management
                            "Right now I don't have a way to track or record what I ask my landlord or property manager, it's hard to keep them accountable when there's no paper trail."
                         
                     
                    
                        
                            
                            2
                            Discounted Rent
                            According to the data over 70% of landlords we interviewed would charge less rent if their tenants would maintain minor property upkeep. 
                         
                     
                    
                        
                            
                            3
                            Building Trust
                            "There's not really a way to connect my roommates, the landlord, and repairmen. Would be nice if we're all on the same page when something happens. Things often get lost in translation"
                         
                     
                   
                
         
             
    
    
        
            
            
            Renter and Landlord Timeline
            View your requests on a organized timeline
         
    
      
        
            
            
            
                Renter and Landlord Challenges
                What we learned from talking to them
                
                
                
                    
                        
                        1
                        Mobile First
                        Home related details must be mobile and web accessible to all devices at all times.
                     
                 
                
                    
                        
                        2
                        Your Rights
                        Renters don't know their rights and therefor can't protect themselves.
                     
                 
             
                
            
                
                
                    
                        
                        3
                        Communication
                        Roommates and landlords often struggle to communicate. There's not often one sources of truth when changes or requests are made.
                     
                 
                
                    
                        
                        4
                        Timing
                        Request are often time sensitive. The status of a request should be displayed at all times to ensure it takes priority.
                     
                 
             
         
     
        
    
        
        
            
            
            Submit and escalate requests
            Keeping stakeholders involved when necessary
         
    
           
        
   
    
        
            
            Final Result
            Beta testing with users
            
            After personally funding the operations and development we're able to produce a low-fi iOS and Web app which we started testing with users. Project is currently on hold till future funding can be secured.
            
            
            
         
    
    
    
        
        
            
            
            Solve problems before they become challanges
            View your requests on a organized timeline
         
    
            
        
            
                
                My Role
            	Co-Founder / Operations + Design
                
                
                As co-founder and designer I lead research, operations, and community outreach. While leading product I helping managing our contracted development team.